Projection Mapping for Fan Engagement at the 2024 NFL Draft in Detroit
Executive Summary
In April 2024, the NFL Draft descended upon Detroit, transforming the city into a hub of sports fandom and media spectacle. While the main draft area buzzed with activity, our team was tasked with extending that energy beyond the official perimeter—bringing the excitement to fans outside the core event space. Using high-powered projection mapping technology, we created a dynamic visual experience that showcased which teams were “on the clock” in real time, using vivid team colors, logos, and animations. This white paper explores the strategy, execution, and impact of this activation, offering insights into how projection mapping can elevate live events and engage audiences in new ways.
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