
Rocket Mortgage Classic's Dream Nine
In partnership with creative agencies Supper and No Hot Ashes, Display Group designed and built the Rocket Dream Nine, a custom nine-hole installation spread across three fan activation sites on the grounds. Each zone celebrated a distinct piece of Detroit’s identity.
The Music of Detroit honored the city’s legendary sound and recording legacy. The Food of Detroit paid homage to local staples including Coney Islands, Detroit-style pizza, and Vernor’s Boston Coolers. The Design of Detroit celebrated the city’s architectural heritage and creative culture.
The three zones were positioned at the No. 2 green, No. 5 tee, and No. 11 green, weaving the experience throughout the tournament grounds and giving fans something to engage with between rounds all week long.
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